Benji Coetzee, Seedpitch Founder, Bio

Benji Coetzee, is a 33 year old South African female polymath with over 11 years of professional experience across strategy consulting, banking and entrepreneurship. Her track record includes top tier firms such as the Boston Consulting Group (BCG), Singular Group, HSBC and Hollard. Benji has lived and worked in South Africa, Switzerland, Germany, and the United Arab Emirates.


At BCG and Singular Group, Benji led large-scale operational optimization, process re-engineering, and transformational restructuring projects. In addition, Benji managed a $5.5bn infrastructure programme of the World Economic Forum in Geneva, led fundraising via public, private and NGO’s to accelerate development of a rail corridor in East Africa.


Within entrepreneurship, Benji was the Founder and CEO of EmptyTrips, a multi-award winning platform that leverages algorithmic directional AI and machine learning to reduce freight space wastage, costs, and carbon emissions of industrial transport vessels. For this, Benji was recognized as a top 60 women technologists globally by Forbes in 2018.


Benji is a conscious investor into clean brands in her personal capacity, as well as a Venture Partner (Entrepreneur in Residence) for Calibre Capital, a private equity investment company.


Benji consults to select executives via her niche advisory company Seedpitch on topics of innovation, change and transformation. Here she leverages a passion for data and behavioural science for better decision making for true change management.


Benji holds two Master degrees; a Master of Laws in Corporate Finance from Goethe University in Germany, and a Master of Philosophy in Maritime Economics, and a Bachelor of Commerce in Finance with Statistics from Stellenbosch University. She has continued her education via Executive Leadership programmes and courses such as NEXUS from GIBS, the Executive Programme at  Singularity University in San Francisco and Behavioural Economics with Johannesburg Business School. She is an avid learner of Data Science to better the world and applies agile processes as a Certified Scrum Master.

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