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15 7H3


70 4D4P7 70






not who wonder are

the players.

Seedpitch leverages a pool of freelancers to ensure the best fit, low costs and tangible sustainable output.


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Behavioral Industrialist, Strategist & Executive Sounding Board

A protagonist for sustainable impact. Named a Forbes Global Top60 woman in technology, a Top50 woman to watch by Entrepreneur Magazine, a trailblazer for change by CNBC Africa and an impact challenger by Singularity University. She is the author of top100 2022 books Daddy says no to help all make more daring decisions for greater life satisfaction. 

Benji founded SureCargo (previously Surefox - exited 2019 to Santova), EmptyTrips (exited 2019 to Vector Logistics) and Seedpitch; whilst serving as an executive strategic board influencer to companies listed in South Africa, Saudi Arabia, Dubai, and America.

An energetically intentional South African behavioral industrialist, polymath, mental athlete, and upholder.

Prior to entrepreneurship, Benji spent over a decade building her expertise within professional services in South Africa, Germany, Switzerland, and Dubai across top tier strategy consulting, investment banking and insurance companies; the Boston Consulting Group, Singular Group, HSBC Africa and Hollard.

Boldly attempting to leverage platform strategies + big data + behavioral science to influence better decisions for a better world.

Benji is a conscious investor into positive brands in her personal capacity and as a Venture Partner for Calibre Capital; a private equity investment company. At Calibre she facilitates the Scout Network to accelerate and reward identifying opportunities.

Benji led the Digital Channels of both Vodafone and Ziggo (JV of Liberty Global and Vodafone Group) of the Netherlands in Director Capacity across both B2C and B2B, from sales to service, guiding away from legacy (technical and cultural).

Benji is currently the youngest female Executive Vice President at leading listed telco KPN, where she aims to enable the organisation to unlock new experiences and value for customers.


Benji selectively consults to executives on agenda items such as innovation, culture change, and transformations. She leverages data and behavioral science for better decision making to build sustainable momentum.


Benji holds two Master degrees; a Master of Laws in Corporate Finance from Goethe University in Germany, and a Master of Philosophy in Maritime Economics, and a Bachelor of Commerce in Finance from Stellenbosch University. She has continued her education via Executive Leadership programmes and courses such as NEXUS from GIBS, the Executive Innovation at  Singularity University in San Francisco and Behavioural Economics with Johannesburg Business School and Data Science with John Hopkins.

Keywords: Scientist, Innovator, Strategist,  Growth, Transformation, Due Diligence, Impact, Investor, Accelerator, Author, Keynote Speaker.

Benji Coetzee

David Miller

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Retail, Digital and Tech Strategist

David, holds over 20 years of experience as the guru of  many things. His niche focus emanating out of the retail sector with strength on company turnaround strategies and market entry.  Previously the CEO of Incredible Connection, which, when he assumed responsibility and accountability for the Group in 2006, with his team, grew the business from 29 Stores and R 795m in Revenue to Southern Africa's largest retailer of consumer and SME technology products and services through 65 Stores, employing 2,500 people with an annual sales turnover of R 2,7 billion Rand – thus echoing his stronghold of skillset, delivering tangible results.


At present, David owns two businesses; the first company, Miller Stewart, which specializes in assisting organizations overcome and co-create sustainable profitable solutions; the second, a niche marketing and advertising business, The Two Old Dogs.  


David holds a degree from the in commerce, an honors degree in business administration as well as recently graduating from GIBS, Global Executive Development Program with Distinction.

David Miller

Louise Mitchell

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Business and Investor Pitch and Presentation Specialist; Speaker Coach for Boardroom and Stage 

A business-to-business communication wordsmith and trainer who engages with the essential nature of clients, their companies and business models – in all sectors. The same level of immersion with target clients, investors, and customers, enables strategic pitch development that highlights the value and marries needs. The end result is objective communication of acute clarity.

Previous industry magazine editor and 17 years as editor of the Business Blue-Book of South Africa, for nine years Louise also held a part-time post teaching professional business communication skills in the Engineering Faculty of the University of Cape Town. 

Pioneer South African specialist pitch content developer and coach, Louise has prepared about 700 pitch trainees from students to startups and entrepreneurs, to sales teams through to senior executives of multinationals. She trades under the label Take My Word and her training and coaching programme is called The Pitch is a Bitch. 

Louise is known for uncompromising standards, an eye for detail and true empathy that nurtures business founders and executives to communication excellence.

Louise Mitchell

Kathryn O’ NeilL

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Financial Services and Growth Hacker

Kathryn has eleven year’s experience in the Financial Services industry and has worked in a broad range of areas including Management Consulting, Retail Banking, Private Banking and Wealth and Investment. She has delivered a number of Strategic projects within the Banking and Insurance industries that have been rolled out within South Africa and Africa.

She has an MBA, a Post Graduate Diploma in Financial Planning, a BCom Honours degree and a Bachelor of Social Science qualification.


Kathryn is passionate about innovation and digital transformation. She has a particular interest in Fintech, which allows her to use her extensive Financial Services experience to help companies to grow, innovate and disrupt. 

Kathryn O'Neil

Mark ReeD

Logistics, Rail & Luxury Brand Specialist

Mark has over thirty-five years of senior management experience in a diverse set of global industries in both corporate and entrepreneurial roles across five continents.

After an initial ten years in expatriate management with the world’s leading sewing thread manufacturer, Mark joined his family business and oversaw its growth into North America and the development of its trademark into one of the world’s leading luxury homeware brands. He continues to be actively involved in the growth of this business and has a wide knowledge of home textile manufacturing and retail issues worldwide.

For the past ten years, Mark has worked in the private railway industry throughout the SADC region, including several years as CEO of Madagascar’s national railway network, and is contracted today in consulting roles with many logistics & infrastructure projects in sub-Saharan Africa. He specializes in Francophone Africa and is a fluent French speaker.

He holds a Masters Degree in Applied Mathematics from Cambridge and an MBA from Harvard and has proven analytical and communication skills which enable him to assist a wide range of client challenges and problems.

Mark Reed

  Stella Inggs

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Negotiator, Arbitrator and Resolution specialist

As the founder and director of the smallest seed, Stella drives the organisation with a dynamic approach, which offers a refreshing relief to frustrated conflict-ridden businesses.

She has consulting experience in large, medium sized and smaller corporate environments, working on projects with well-developed skills spanning People, Applied Psychology, Legal &d Project Management within Organisational Improvement projects. 


Stella has a track record of excellence, strong work ethic & having 'the people' factor when dealing with complex projects. Her domain knowledge and skills include: Entrepreneurship, Product development, Applied Psychology, People Development, Talent Management, Organisational Analysis and Design, Labour Law, Labour Relations, Conflict Resolution, Negotiation, Mediation, Arbitration, Communications, Training, Employment Contracts, & Project Coordination.

Stella Inggs

Matthew Hoffer​

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Strategist, Transformation Evangelist, Globalist and Simplifier

Matthew has more than 15 years of experience in corporate strategy, finance, technology, and government affairs. He specialises in enabling leadership teams to execute complex transformation projects and is particularly passionate working with companies to apply advanced digital technologies more impactfully.


Matthew is currently the Managing Partner of Spire Strategy, a Zurich-based strategy and technology company that provides advisory and execution services at every point of the transformation value chain. Previously, he was Executive Director of a London-based private investment enterprise serving the UHNW community, and a Global Leadership Fellow and Associate Director at the World Economic Forum. Matthew has also served in the European Parliament & began his career at JPMorgan Investment Bank in London, working in structured equity derivatives sales.


He holds an Executive Leadership certificate from MIT in AI, Blockchain strategy, IoT and Digital Platforms, a Master's in International Relations from the Fletcher School of Law and Diplomacy at Tufts and a Bachelor's in Economics & Politics from the University of Bath in the UK.

Matthew Hoffer
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